B2N Biz

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Background

- TV shopping has emerged one of the top commercial channels.
- Not only we get sales volumes but also we use this channel to advertise our product's competitiveness.

 

Activity

- Economies of scale: Comparing to other options, this hardly earned good margin. However, its volume-based strategy made it possible to dedicate own profit.
- Demonstrating actual usage and letting people realize the real value of it.
- More than 2500~3000 units are sold in only one hour. This accounts roughly KRW 0.25 Billion (USD 227k) in total and places one of top-selling items among all.

 

Background

- Owing to the Korea's exceptionally well-developed internet infrastructure, buying trend dramatically have changed from the traditional offline shops to the online shops
- The sales amount is about 0.2 Billion($181k) per month

 

Activity

- From this year, we have supplied exclusive product to main online shopping mall, the name of "11st streets" which is manipulated by SK group), for maintaining the price and price's competitiveness. If this strategy succeed, we will expand this to other major online shopping mall.
- The vendors run their own promotion such as discount or free gifts to grab customers